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Power of Video

With nearly 150 years in business, Standard & Poor's is a household name. But as consumers continue to turn to the Internet for information, financial companies are aggressively pursuing an Internet TV presence.  With this in mind, Standard & Poor's took advantage of TV360's Q&A format to communicate directly with the public at large.  The videos were broadcast across a variety of platforms, including ABCNEWS.com

It starts with an objective.  What's your goal?  Immediate sales, brand awareness, promotion of a new product?  Once established, TV360 assigns filmmakers to film people asking questions.  Then we film your expert giving answers.  It takes an hour to answer 5 questions, so you can do the math when determining the time you'll need.  

Edited videos are delivered in a file format based on the platform used.  For example, not every realquestions heads to the web. Clients use them for TV,  trade shows, and multimedia lobbies.  

Overall time from start to finish: just a few days.